• Need

    Improving the online customer experience thru increased customer awareness, insights and solution alignment …

  • Result

    Customer Profiles and Personas that provided increased insights into customer needs, wants and motivations … what customers’ value …

Worked with business line executives to provide increased insights into customer behaviors and interests through qualitative research and Personas.   Insights led to more informed online design and product sets.  Change initiatives focused on an online experience and was simple, clear and relevant, leading to an improved experience that was more effective and drove recurring transactions and revenue.

Business Challenge
  • Market Differentiation
  • Meaningful and Relevant Product Offerings
  • Extended Customer Set
  • Customer Retention
  • Revenue Growth